The building blocks of Magic are:
- Standard passive RFID tags attached to product items.
- Low-cost tracking readers capable of monitoring the contents of rails, shelves or other displays in using the RFID tags in products, offering a reliability close to 100% and detection time of less than 1 second.
- Unique ultrasound interface that enables apps in customers’ mobile phones to automatically detect the selections of their carriers.
- Software applications that enable “live” stock control, unique security applications, collection of statistics on customer preferences and selections, and exclusive customer applications.